Tue 19th Feb 2013 - Breaking News - New boss for Star Pubs and Bars Heineken appoints new boss for Star Pubs and Bars: Heineken has appointed Chris Jowsey, currently the on-trade commercial director of Heineken, as the new trading director for its Stars Pubs & Bars business, where he will lead the management team. Jowsey has been on-trade commercial director at Heineken for three years and four months before which he was head of business change. Former trading director Chris Moore has been appointed to the new role of property and strategy director for Star Pubs & Bars. He will also be responsible for all other property interests across Heineken UK. In addition, he will lead the strategic development of the business and continue to represent Heineken UK on external industry forums. The changes will take effect from the 25 February. In November, Heineken re-named its pub estate Star Pubs and Bars, almost a year after it bought the freeholds of the RBS-owned Galaxy estate of 918 pubs to add to its Blue Star estate of freeholds to create a 1,300-strong high quality estate. Star Pubs and Bars has also expanded its range of leases to increase flexibility for licenses. A new three-year “Business Start-up” Agreement has been created for pubs where operators have the opportunity to significantly increase trade. Entry is low cost (starting at £10,000 including a flat £3,000 deposit) and - in a groundbreaking move for the pub industry - operators can terminate their contract with three months notice at any time. A “First Year Support Package” has been launched for pubs requiring additional financial backing to fulfill their potential. The package is designed to assist with cash flow in the crucial first year, giving operators the time to establish themselves and build up trade. Additional measures to helps pubs range from payment of business rates and Sky license fees to additional discounts on beer.